Tourism Australia woos Indian tourists with its ‘Virtual Travel Fair

19-Nov-2019

Tourism Australia, the Australian Government agency accountable for drawing international tourists to Australia, announced the launch of its new campaign-‘Virtual Travel Fair’. The campaign is a bi-yearly travel sale that allows Indian travelers to grab attractive deals on holidays to Australia.

Tourism Australia has partnered with seven major airlines including Air India, Cathay Pacific, China Southern Airlines, Malaysia Airlines, Singapore Airlines, SriLankan Airlines, and Thai Airways as a part of the sale. It offers fares starting from just Rs 40,000* which is valid from November 14 to December 13, 2019, with a travel validity of up to December 2020. hotels, car rental agencies, adventure, and leisure experiences have also partnered in the campaign to provide discounts to the customers. These discounts can be accessed through MakeMyTrip, GoIbibo, Yatra and Cleartrip, which are Tourism Australia’s Aussie Specialist Agents, Key Distribution Partners, and leading online travel agents.

Nishant Kashikar, Country Manager, India and Gulf, Tourism Australia said, “We are always exploring avenues to keep offering value for money holiday experiences to our Indian travelers. We are proud to collaborate with seven leading airlines, our key distribution partners and the Australian tourism industry to provide this opportunity to Indian travelers. The response to the previous versions of the sale event has been phenomenal, and we are confident of repeating this success given that 2020 is a power-packed year of cricket in Australia.”

Tourism Australia has recently launched its latest campaign ‘Experience the game and beyond’, targeting passionate Indian cricket fans and allowing them to be a part of the ICC T20 World Cup. The campaign is promoted across various digital platforms with Australia already achieving its Tourism 2020 strategic goal of over 300,000 arrivals from India.

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