One of the major cases involving the biggest advertising agencies in the country taking one of the top advertisers in the country to court over allegations of plagiarism became the talk of the town. The Ogilvy-Vivo spat certainly becomes a turning point for the advertising industry. In a sudden turn of events, the leadership of Ogilvy and Vivo have reached an 'amicable agreement' and ended its dispute over the ad.
Last month, Ogilvy dragged Chinese smartphone maker Vivo to court alleging the agency for plagiarism. According to Ogilvy, The Vivo's ad that features actor Aamir Khan in a carnival was first conceptualized by Brand David (a part of Ogilvy) and not Dentsu Impact. Looking into the matter, the Bombay High Court in a historic judgment passed an interim order asking Vivo to pay ₹1 crore or furnish a bank guarantee. Many veterans from the advertising industry-backed Ogilvy in the matter.
In an official statement, Kunal Jeswani, Chief Executive, India, Ogilvy said, “The leadership of both companies has reached an amicable agreement and the matter has been resolved.”
Dentsu Impact said in its official statement, “As the issue is now resolved between Vivo and Ogilvy, we do not wish to provide any further comments. However, we stand by our earlier statement and reiterate that what we created is completely our original work, and we have always maintained this before the Hon’ble Court, as this is the fact. We are an agency of strong integrity, ethics, and brilliant creative talent. We have absolutely no reason to resort to any kind of plagiarism, as we have no dearth of talent in our agency and have enough great work and awards that prove our worth.”
Speaking about the resolution of the issue, a Vivo spokesperson said, “We at Vivo strive to grow together with our partners, the local community, consumers and shareholders. Vivo has been built on strong ethical and contractual foundation and the Vivo family takes immense pride in its values. We are happy to resolve the concerns with our partners-Ogilvy, and look forward to working with them in the future.”