With digital edging into our lives, the mobile becoming the center of attention and social media playing the role of an opinion maker, campaigns are increasingly being designed with a digital-first approach.n fact, advertisers and brands are no longer keen on remaining passive bystanders, instead, they are looking at digital-led campaigns to create conversations around their work. This year witness some amazing digital-led campaigns that shaped 2019. Let us look at these campaigns:
Kuch Apna Sa" of Godrej Nest:
Kuch Apna Sa" of Godrej Nest portrays how it doesn't take a lot to make someone happy. The campaign was a masterpiece, brilliantly designed using social sign-in to make the customer feel at home. The results were outstanding delivering unheard scale
"Code Name URI"
The campaign that brought forth the issue of online piracy onto the national dais, it’s a classic example of how traditional ideas can be bought alive in the digital world.
‘KeralaIsOpen’ by Samsonite
The campaign was lauded by all in the marketing world for instantly connecting with people. It focused on reviving tourism in Kerala. The social campaign had more than 2.5 million views, celebrity endorsements, and generated huge PR.
‘GoodNewsIsGenderfree’ by Prega:
The campaign tried to break the stereotype of gender bias. The execution of the film was simple and tastefully done. The agency their audiences to wish for a healthy child, irrespective of their child’s sex.
‘PowerlessQueen’ by the NGO Nanhi Kali
The campaign hit the right chord and achieved twin objectives of creating awareness about how educated women add value to society and also driving donations towards the education of underprivileged girls.
Project Streedhan’ by FCB Ulka.
the campaign film that is not crafted like a typical healthcare sort of an ad conveys that the real 'streedhan' is in providing good health so that the 'daughter' can stand up and fend for herself. The ad doesn’t look like a classic PSA communication and is very contextual. The sensuous quality of the track and visuals makes it stand out.
Propah Lady, Puma
The campaign shows how women are owning their stand and living unapologetically. It aims to give women an expression to celebrate their individuality.campaign for the first time brings together Indian Olympic boxer MC Mary Kom; international athlete Dutee Chand, Bollywood actress Sara Ali Khan and transgender model Anjali Lama.
The campaign aimed to address gender stereotypes by showing the everyday village life from an eight-year-old boy’s point of view as he notices how gender roles are clearly defined in society. The film garnered more than 3 million views
The campaign was launched on Mother’s Day and it perfectly captured the warmth of a mother’s love and the magic in her handmade food. The Gits team also served their food across various orphanages during the same to celebrate mother’s day and spread the joy of #TasteOfMotherHood.
One of its kind campaign, that targeted delivery partners and found a unique way of engaging with them. The event aimed at creating a platform for delivery partners to showcase their talent by uploading videos on popular video-sharing app TikTok. It was a robust social media strategy in 11 languages to reach a pan-Indian audience, which resulted in 44+ million views organically.