The recent trailer launch of ALTBalaji and Zee5's upcoming horror — Ragini MMS Returns Season 2, left the audiences present at the event surprised. As they witnessed the industry's first Stereoscopic 3D 360 virtual reality (VR) narrative film at the event.
Audiences were in for an incredible visual treat as they were given VR headsets that immediately transported them to the terrifying yet sensual world of Ragini. Experiencing interesting glimpses from the series in an up-close and personal fashion, the 10-minute long VR film entertained some and offered a spine-chilling experience to others.
Divya Dixit, Sr. VP and Head Marketing, ALTBalaji, said, “VR is one of those emerging technologies that is leading the way for interesting and innovative storytelling formats. More than being an extension of entertainment, VR storytelling is unique as it creates exceptional immersive worlds and soundscapes. Even though it is still at its nascent stage, we are extremely proud to become the first OTT platform to adopt this sophisticated technology. We seek to be pioneers in using virtual reality in mainstream entertainment.”
Shatadru Sarkar, the founder of Ambisonics VR Labs, the studio that created the VR film, said, "We are thrilled to have worked with ALTBalaji on bringing the Ragini MMS franchise to life in virtual reality. To the best of our knowledge, this is the first stereoscopic 3D 360 VR film out of India, and we hope ALT's foray into the immersive media space brings more attention to this new format. We truly believe that this is the next 'game-changing' innovation in the increasingly crowded OTT space, and an evolution in consumer experience, from story-telling to story-living."
Clyde DeSouza, who directed the VR film, added, "With this VR film adaptation of its hit series, ALTBalaji has shown foresight in introducing virtual reality filmed entertainment to mainstream OTT, setting the stage for Immersive media created in India."
The new season of the horrex franchise is all set to launch on December 18.