The consumer of today believes in living in the moment and brands have to catch them in that exact period. And this has given rise to an influx of creativity on social media platforms, the second homes of the new-age customers, in the form of moment marketing. Here is the recap of the favorite moment marketing moments of 2019.
Game of Thrones Finale
Game of Thrones was probably the best television show of the decade and had become a rage in the meme-world too with its initial seasons. But this year the craze was in multitudes as the show was wrapping up its journey forever. Though the season left many fans and cast members disappointed, the brands came out with some interesting campaigns.
Johnnie Walker: Toast to the new season of @GameOfThrones with our exclusive White Walker by Johnnie Walker #JWWhiteWalker
Swiggy: Some good things take 2 years to come. Some good things take just 30 minutes :) #GamesOfThrones
Start your premiere morning with a glass of milk.
Yuvraj Singh’s Retirement
Yuvraj Singh is one of the most successful and loved Indian cricketers. The champion best remembered for his iconic six sixes in an over and his incredible performance in World Cup 2011 despite his ongoing battle with cancer announced his retirement from the international cricket in June this year and like his fans, some brands paid their tributes to the star in their own way.
Always a champion #YuvrajSingh
We'll miss U V much! @YUVSTRONG12 #PranJaayeParPulseNajaaye #YuvrajSingh
Rahul Bose’s rendezvous with two expensive bananas
The most bizarre and hence most hilarious trend of the year was two expensive bananas served to actor Rahul Bose by JW Marriott in Chandigarh. As soon as Bose shared the photo of the bill amounting Rs 442.5 online, brands jumped the marketing bandwagon to cash on this momentous opportunity.
Amazon Prime Video India
Prime subscription is just Rs. 129 per month
When the bill gives you chills. #RahulBoseMoment
Iphone 11’s triple camera feature
The launch of every iPhone is a meme fest for the netizens. From selling kidney jokes to takes on no massive updates from older versions, the internet sees it all. But this time, the fodder of the online discussion was the triple camera, which fed the imagination of the brands in ways unimaginable.
Pro chefs, at it!