India's most reputed online education platform, upGrad has selected Tatvic Analytics as its digital marketing consulting firm to strategize and implement data-driven marketing campaigns over the brand’s digital channels and programmatic space.
Mayank Kumar, co-founder, and MD at upGrad, said, “Understanding our consumers’ needs and catering to them has always been our priority and Tatvic demonstrated the potential to deliver on our learner centricity. It is through a rigorous and robust screening process, that we decided to onboard Tatvic as our digital analytics consultants. Their team is highly capable and is well aware of the latest industry trends which allows them to hit the ground running, which is exactly what we need at the moment to launch upGrad’s biggest marketing campaign in the calendar year 2020.”
Tatvic Analytics is a full-stack partner for Google Marketing Platform and Google Cloud Platform.
Ravi Pathak, CEO, and co-founder of Tatvic Analytics said, "We are excited to partner with upGrad since we share their belief in data-driven marketing and their fierce commitment to focus on driving customer value using marketing data. It is very inspiring to work with a team like upGrad that has an advanced digital maturity and knows exactly where they are headed in order to be future-ready."
Recently, media entrepreneur and former UTV founder Ronnie -Screwvala has backed start-up upGrad and planned an ambitious Rs 175-crore branding and marketing campaign in 2020. The start-up has also been selected by AICTE to deliver deep tech skills for students and institutions in India. Adfactors PR also signed an MoU with upGrad to train 300 of its client-servicing employees in a post-graduate certification. It also received accreditation by National Skill Development Corporation.