The Food Safety and Standards Authority of India (FSSAI) announced a part of Eat Right India movement titled as the ‘Eat Right Awards and Eat Right Creativity Challenge’.
To unleash the creativity of the country’s youth to spread the message of ‘Eat Right’, FSSAI has announced the Eat Right Creativity Challenge. The challenges includes an ‘On-the-Spot Poster’ and ‘Wall-art’ competition for school children and a competition for digital creatives for amateur and professional artists and students.
This Challenge is also designed to reach schools for sustained engagement under FSSAI’s Safe and Nutritious Food (SNF) at School initiative. An Eat Right Activity Book has been created for schools to allow children to internalize the key messages of the Eat Right India movement.
Congratulating FSSAI on this initiative, eminent artist Paresh Maity, guest of honour at the event said, “Creativity is not only about painting or making posters but it is everywhere. If we eat healthily, we can create anything in life, especially a healthy future for ourselves.”
Pawan Agarwal, CEO, FSSAI said, “The Eat Right Awards would provide an impetus for food companies, especially food-related start-ups, and individuals to join the Eat Right India movement and promote safe and healthy eating options. All these activities, as part of the Eat Right India movement, would help in engaging all sections of the society and create a momentum to ultimately change the way India eats.”