One of the trusted public sector banks in India, Bank of Baroda has launched unique digital campaign #BeTheChamp. The fifteen-day long campaign started on 14 November and will conclude on 30 November.
The campaign has been launched for the occasion of National Children’s Day (observed on 14 November) and World Children’s Day (observed on 20 November).
The campaign invites parents and schools to encourage children up to 18 years of age to participate in a digital talent hunt by uploading photos/videos/images/audios showcasing their best activities and talents such as dance, music, arts, writing and others.
The promotional campaign would lead the audience towards a microsite – https://www.bethechamp.in; to participate in exciting contests and quizzes. All participants will be provided a digital certificate by Bank of Baroda to value their capabilities and encourage such creative activities.
Sharing his thoughts on the occasion, Mr. O.K. Kaul, General Manager and Head of Marketing, Corporate Communication and Wealth Management Services, Bank of Baroda, said, “We are pleased to launch this one-of-its-kind digital campaign for children and the response that we have received thus far is indicative of our faith in the thought behind it. At Bank of Baroda, we firmly believe that every child is creative in his or her own way and it is the collective responsibility of our society to provide them with as many platforms as possible to showcase the same. We are hopeful that #BeTheChamp provides them with one such avenue.”
To participate in the digital talent hunt by Bank of Baroda, go to the website https://www.bethechamp.in, Fill out the form and submit it along with the Video, Audio, Photo or any written Document.