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5 Event management lessons from the movie Gully Boy.

23-Feb-2019   Author :   Category : Information

Listed below are 5 event management lessons that you can adapt from Gully Boy to make your event as raw and as hard as the movie is!

  • Promoting eccentricity.

Hip-Hop music is the eccentricity that is promoted in the movie Gully Boy! When you try applying the same logic to your events, one thing that you surely earn is the curiosity of event attendees. It may be a dish they have never heard before of is what you are serving at your event, a sitting arrangement style that is unusual or maybe a stage décor they have never seen before; whenever attendees come across such anomalies their mind wants to connect with it and know more about it. While promoting such eccentricities, the point that you must know is number is….

  • Do not state the eccentricity explicitly.

One cannot say after watching Gully Boy that the purpose of making this movie is just promoting hip-hop music in India! No! The promotion of Hip-Hop music is done by highlighting,” follow what your heart says,” by highlighting those moments of reality wherein,” the line of difference between what is taught to you as good and bad diminishes,” by highlighting,” the competition between rappers rapping about their lives and other rappers!” Understand your event completely! List down its sub-parts that supports your event. Use those sub-parts to highlight the eccentricity that your event carries. For example: If your event is a musical concert, the eccentricity in it is the kind of music that will be served from musicians. The sub-parts of such an event can be: stage décor in the way that every attendee can have a comfortable view of it from his/hers sitting arrangement, it can be the arrangement of the sound system in a way that the music being played is audible to every attendee in equal amount! Getting the arrangements for the sub-parts correctly can enable you to get the appreciation for the eccentricity that is being catered at the event.

  • Locality inclusive.

If you see Gully Boy, it has Mumbai’s local characters being portrayed on screen by Ranveer and Alia, also it is shot on local streets. When locality is included in anything it increases the probability of anyone to find his/her connection. As an event manager, while creating your event, always do some research to gain knowledge about that locality! Applying local touches to your event like something in décor, something in the food or maybe some traditional customs, these can make people connect with your event more than the normal.

  • Nothing is forced.

Alia Bhatt speaking about women empowerment in front of her mom dad, Ranveer Singh asking his father whether he has ever thought that the belief on which he has been living since his birth is right or wrong! Scenes like this can only be a part of any movie when the director is not trying to prove anything to his/her audience. Similarly, when you are doing an event, start it with the experience that you possess, but don’t mix in your assumptions with it. You can never make your event look beautiful with force, hasn’t been quoted by anyone yet but I am sure that it will be quoted by the most brilliant event planner ever after reading my article;)

  • The attitude of every essence should be raw.

Be it lyrics of the songs in the movie, be it cinematography, be it photography, the storyline, every single aspect of the movie speaks out this three-word sentence i.e. I am Raw! Anything above this raw attitude is always surplus. Understanding your client’s demands plays a vital role in differentiating between raw and surplus! For example: For decoration of the event your client has demanded flowers. You don’t necessarily need to have lilies or any other exotic flower breed that has a huge name and is currently trending! Any locally available flower’s breed that is spread over calculated distances can suffice for fragrance and visual treat. Bringing this raw attitude in your event’s essence is difficult as it requires lots of research and a decent amount of experience as an event manager but it isn’t impossible to achieve.

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