Whether it is decorators, sound & light suppliers or any other agency in the supply chain of the Event Industry, whether it is an artist or any other content provider or it is about Event Management companies...all may be operating their businesses at different levels, but competition is same atRead more
27-Feb-2020
Being in the words of the public is surely a great way of promotion but before all that, the public must know about your event, that it even exists, for this they need to be driven to your event through something they come across such as advertisements in print media, hoardings, flyers, pamphlets anRead more
12-Feb-2020
If you think organizing an event is hard, wait until you have to create a buzz about the same. Event Marketing comes to picture when you need to raise awareness about your event. It is defined by the tools, techniques, and channels you use to promote your event to an audience. It is the key to maximRead more
10-Feb-2020
You might have come across event decor that looked bland and boring or was chaotic and overwhelming. This kind of situation arises when there is a inbalance in the harmony of the color scheme. Colors scheme plays an important role in events as they evoke emotions and set the tone for the mood for thRead more
06-Feb-2020
Time plays a great role be it for an individual, business , nation or even an entire industry. The event industry has evolved greatly over the years and development and progress have no end as they are led by inventions and innovations that take place in the society by the day. A lot has happenedRead more
03-Feb-2020
A musical event may look glamorous and jazzy from the outside, the work that goes into putting together a music concert is no piece of cake. From inception to the encore, these things take time, and often lots of it, to get it right. But the most important thing to keep in mind when planning this kiRead more
29-Jan-2020
Back in the days, before the internet took over, People grew up in a pre-cable TV India. Besides the cartoons and serials that we saw at that time, we all also eagerly looked forward to the commercials, didn’t we? There have been many jingles that we loved and can’t stop humming even todRead more
22-Jan-2020
When you think about the brands that you know well and love, chances are, it's not just a brand name you're recalling, but a tagline, or slogan. A tagline is a catchy one-liner that positions the brand in the minds of customers. And the slogan is "a catchphrase or small group of words thatRead more
21-Jan-2020
Every event has a base, a foundation on which it is spread out. It not only has a main event but also supporting slots and attractions that entertain the audience. These different attractions are what manage the audience to come to your event . Whatever the event is the line-up, rules and regulationRead more
08-Jan-2020
‘Time and tide wait for no one.’ This saying thoroughly stands true to the different walks of life, also the event industry! Due to the different economic, cultural and physiological changes, the events industry has highly progressed and evolved not only technically but also in its reachRead more
15-Oct-2019
Information is golden and now a days, it acts as the currency of the economy and value to it is fulfilling when it is proximal and readily available. Here are the elements that express rolei and characteristics of event data. Importance and role of data is thoroughly vested in its 5Ws and 1H. Who-Read more
23-Aug-2019
Flowers add that soft, yet festive touch to your event. Whether it is a wedding, public event or any event in that matter you will manage to spot flowers at some point of time. Flowers of different colours can be chosen to fit any theme vibrant, glamorous or classy. Here are a few checks to go throRead more
07-Aug-2019
An event has its own state of art and mood which helps the public attending your event a memory. You can follow different themes such as artsy, classic, glam, traditional and etc. With technological advancement and heavy diversity art choices change constantly in the fine art industry. Designers stRead more
03-Aug-2019
Now a days people just need a reason to throw an event and the whole occasion becomes glamorous. In recent times many new opportunities and enterprises revolving around the event industry have come up so, the competition is strong. But, if you want to survive the market your start-up should be acclaRead more
27-Jul-2019
Due to the ever increasing crime rate, there are many security agencies coming up in the society. Hiring security isn’t a priority in an event but it is one amongst the most important facilities, whatever your event may be. Security must be ensured. Here are the key points to consider while hRead more
15-Jul-2019
Like the sides of a coin every type of location has it’s own pros and cons when you rent a space. Party Plots and Banquets are amongst the most popular venues where events are hosted in present times. Let’s check out the awes and flaws of these venues! Location Party Plot Mostly, It Read more
15-Jul-2019
Most of the events conducted aren’t spot on with their event management because they miss out at the basics of event management. Events pulled off haphazardly might have a pretty turn up due to the different strategies and publicity. But, that doesn’t make an event successful or impactfuRead more
12-Jul-2019
Being prepared for everything is always the best way to render a successful event. Event management is complete only when the three phases of it are taken care of effortlessly and efficiently. The phases talked about are pre-event handling, management during event and post-event processes. ConductiRead more
10-Jul-2019
The audience has a vast choice of entertainment, this motivates the show producers to broadcast TV series on a platform that gives proprietory feeling to viewers. This was the birth of Netflix. It has become more popular recently because of availability of faster internet at cheaper rates, the platfRead more
13-Apr-2019
Lets check out 5 event management lessons to adapt from Gully Boy to make your event raw and hard like the movie! Promoting eccentricity. Hip-Hop music is the eccentricity that is promoted in the movie Gully Boy! You can apply the same logic to your events, one thing that you canRead more
23-Feb-2019
Fun and engaging event fillers are vital for interlinking event episodes and are a base for a successful event. Fillers help attendees to digest the event substantially making it worthy and valuable. Each act in a filler is a booster for the main event to keep the audience tied to their seat withoutRead more
18-Jan-2019
As Ronald Coase the famous economist succinctly notes, if you torture the data long enough, it will confess. The data in current trend speak more loudly than ever owing to technology development; it implies that the more you dig deeper into data the more you will retrieve concise information or busiRead more
24-Dec-2018
The recipe of food-waste is prepared over the griddle of socializing chaos; and probably events stir more of this messy business next to supermarkets. Over the apex of events, event planners and caterers are the blacklisted ones framed for the food mismanagement, which have escalated their desperatiRead more
18-Dec-2018
Overwhelmed with the mounting pressure of event, this special moment sometimes heads towards a catastrophic experience for both event-host and event planner either due to mismanagement or miscommunications. By the time they realize the actual cause it has already left a dent of mistrust, fraudRead more
15-Oct-2018
The billion-dollar Indian event industry is observing a major shift in its organizational strategy, technology and Infrastructure. With every brick stacking up for a stronger foundation there is no room for weak links that could lead to a complete savage. Considering this, there are few InterRead more
30-Jul-2018
Event industry has two different sides, one that is colourful, rich and glittery while the other that is stressful, daunting and cumbersome. Both sides are inevitable and have advantages and disadvantages. Considering the above fact, the red carpet for any event industry aspirant can come cosy but Read more
19-Mar-2018
Corruption; in simple terms, is unethical conduct by a person or authority. Anyone who misuses the power entrusted to him/her for personal gains is guilty of resorting to corrupt practices. It is a global issue, discussed and debated about at multiple forums in various countries across the globe. ERead more
14-Dec-2017
Event industry, being the huge one, has multiple requirements. Finding your needs in the event industry can be difficult. But, if you know the right place to initiate your search, the work’s done easily and quickly. The requirements may be from the event companies, event managers, venue ownersRead more
07-Dec-2017
“The success of your presentation will be judged not by the knowledge you send but by what the listener receives.” -Lilly Walters Executive Director of Walters International Speakers Bureau Your presentation is your mirror and it reflects your personality. From our CVs to our powerpoiRead more
04-Dec-2017
Event industry stands out as a well-equipped industry that generates employment for more than 5 lakh people; directly and indirectly. The industry gives the opportunity to the skilled and unskilled, educated and uneducated set of professionals. It is believed that if certain bottlenecks are removed Read more
25-Oct-2017
There is a “figure of speech” for writing and articulating sentences, but to speak those sentences you have to figure out the “speech” by your own. Yes, it’s a paradox- all anchors accept. Let’s, dig it out more! Speak words and let them sail to your audience. Read more
31-Jul-2017
“80% of your results come from 20% of your efforts” this postulate is earning a great value in modern working culture, this is possible if time management is thoroughly induced into your work regime or ethics. In the current scenario, where you try to steal time in-between a tick of a sRead more
29-Jun-2017
A glamorous award function is staged to honour you and few others who have done good work in their respective field. They awarded you with an artistic sculpture to felicitate your achievements, and for a while, you felt like royal reigns under your feet. The accolade does not actually reflect yourRead more
23-May-2017
How you wish to have protective armor to save yourself from stress, especially when you are bracing up for an Event. Even If you had one, it would not withstand against the Event ruckus. It would start fading away as you come closer to the event and almost disappear on the Event day. So what could yRead more
15-May-2017
Networking is about weaving people together driven by similar ambition and passion. Networking can quickly convert opportunities into business if you are connected to the right networking channel. Your business growth is inevitable when it becomes the missing link of this network. Interacting withRead more
05-May-2017
After spending 22 years in this Industry, I can conclude there is no fixed formula for success. Formulas and formats of business evolve day in and day out. Also, the situation is different from one company/person to the other. On top of it, the market dynamics are changing at a faster speed than eveRead more
04-Apr-2017