“Music is my passion, and we enjoy curating and executing music related events, thus you will always see more of music events and photographs. We do a lot of corporate events too. We have a rich cultural heritage in our country, the purity of which is getting diluted with all fusion versions coming through. Though we are not averse to fusions, in fact support them, as that is the only way music can and will be sustainable and have a wider reach. We are also in the process of curating more folk music properties. You will hear about them soon,” answers Nanni Singh the CEO of Showcase Events when inquired about the Gallery of www.showcase.in featuring musical events.
“Kasauli Rhythm & Blues is now in its 8th edition. It’s a tradition that we have set and every year we have been making it grow. I am fortunate enough to have been the one to set these standards along with fabulous team support, and now executing them as ShowCase events. Each year the festival has grown beautifully. We have been fortunate to get good artists who have all been supporting the festival. The biggest challenge, as for every event is sponsorships. Though the festival has had crests like fabulous artists performing for the festival Papon, Usha Uthup, Shilpa Rao, Rabbi Shergill, Jonita Gandhi, Sonam Kalra, Parikrama, Neeraj Arya’s Kabir Café, Suraj Jagan, Thermal & A Quarter, Advaita, Mrigya and many other really fantastic and talented musicians, it needs more partners and supporters and music lovers to join hands,” is how Ms. Singh responds to the crest and troughs KRBF has gone through.
About Showcase Events coming into being, she says,” I was regularly creating, curating, coordinating and executing small and big musical events and festivals, with a mission to raise funds. In this journey, I came in contact with a lot of amazing musicians and felt that independent and traditional music needed a serious voice and representation. Showcase Events came into existence for becoming that voice and representation. I set out into my own events space in September 2018 with a creative and an equally passionate team in tow. Currently, Showcase Events has a pan-India reach, with that we not only do musical events but also large and small corporate events with a lot of creativity, passion and a personal touch.”
About the most difficult encounter of Showcase Events till now, Nanni Singh says, “We have done multiple events of different types. Right from Corporate setups, off-sites, to musical events, to having curated our first property. Sounds from the Desert was premiered in Mumbai on Jan 25th and being our first property was perhaps the most difficult or well challenging encounter of Showcase. The one and only biggest difficulty is sponsorship. We really wish more people would join hands and support the fantastic talent that we have in our country, which otherwise will get lost and be never discovered.”