Marketing comes back from a very long time ago and the passage of time has changed and developed the way marketing goes by. Today marketing isn’t only selling, it is also about letting the world know. Similarly there are even modifications in the way events are now publicised
Here are a few things you new age event planners must dive into!
Personalisation- sending personal texts and emails at different intervals before the upcoming event. Here you can integrate automated messages as tech to distribute invites, reminders and other required event details for the public.
Leverage Dynamics- It is not enough if you just check the attendee data to give best results. You must also focus on data from non-attendee dynamics such as ROI metrics and other event measuring concepts. Apps keeping in check all event contents are widely available in the mart.
Digital Preference- Always prefer going digital it will make your work highly sustainable and also eco-friendly. This will also enable security and cloud saving of entire event details as one. It will also be easier to update knowledge of new digital innovations when you are tech-savvy.
Be A Marketer- You being an event professional will ace it with management but in order to make your event grand and successful you must know the basics of marketing and promoting your event publicly digitally and physically. Get a few marketing techniques up your sleeves.
Socially Responsible- When you are putting up an event make sure you fulfil your role of social responsibility, go green, make it an eco-friendly, waste free event and use alternatives for energy.
Systematic Resourcing- Use your supplies and resources judiciously so that , you can get the best from what you have, this will also cut down irrelevant costs and help you concentrate on the outsourced elements of the event.
Open To Innovation- You should have an attitude open to change and adapting to new introductions in the market that can be harnessed for your event. This will keep your event in trend and create a great attendee base and most notable of all, make your event a one-of-a-kind experience.