Now a days having an online presence is a necessity! In order to create awareness you need to reach to the public not only through mainstream or traditional media but also through social media to expand your reach and also your attendee base for your event.
Are you an event prof trying to crack it with digital promotions too, here are some tricks to get the most from social media!
Influencing- Along with the explosion of social media, came the emergence of digital influencing, you can hire social media personalities, who can promote your event on different social media platforms. You can choose one influencer and claim him/her mascot or gather around a team.
Social Story- This will greatly promote your event , you can upload stories on instagram and whatsapp about how the event is coming up or the live event, so that the scope and the enthusiasm of your event remains at the top and it becomes a must experience occasion.
Filter- Go ahead get sponsored by snapchat and instagram , so that you can take trends of your event up a level, Render event and brand specific filters so that it not only increases popularity but create an awareness and eagerness to be at your event.
# Campaigns- Create a buzz, run social media campaigns on facebook and twitter so, that you are in the talks of the town. You can get a gauge of the event population who will attend your event and also know the fandom through communities and fan clubs contributing to it.
Chatbots on handles- Personalise interaction with the potential attendees by creating chatbots on the different social media handles, websites and etc.Make sure you dessimante only basic event details and that automated messages are delivered seamlessly.
Collaborations and associations- You can team up and work or sponsor different online stars and programmes and presentations so, that your event can in turn get a boost of creating an inquisitiveness in people to know more about you and also create potential enthusiasts for collabs.