Unlike other events, exhibitions are a class apart. They mark sophistication and capture a niche audience. Exhibitions majorly cater to different art and science forms such as fine arts, science technology and etc. So, it is quite a task to get the apt audience to be your attendees.
Attract the town with these simple steps to promote your exhibition!
USP- Over the years the stance and scope for recognition through exhibitions has increased. Figure out how your exhibition is different from the others. Once you are all set for the event to take place, analyse the event details to know how you can proceed.
Traditional tac-tics- Having a USP is like mastering a difficult task but, in order to put the task together the best way is to stick to the basics. Mandatorily follow the traditional promotion techniques like press release, artist bytes, chief guest promotions, invites, propaganda and many more. Though old, these techniques aren’t obsolete.
Influencer- An exhibition is like a hub of enthusiasts, grab onto influencers of your industry and schedule some collaborations for the big day to be the talk of the town. This will also increase the turn up as many people will want to see what you people are upto with a highly creative and exciting ideas.
Experiential - Consider the battle to fame won, if a large amount of fans attend the exhibition, you can enhance the tempo of the exhibition by conducting luck draws, special attractions and gifts for the lucky attendees. This will help hold the crowd and make the exhibition a memory. Be as interactive and engrossing as possible to win hearts.
Digitalize- In this era of digitalization, off-line and mainstream media aren’t enough, go online and market your exhibition through different digital marketing tools like mailers, SMS marketing, watsapp marketing, search engine marketing, social media marketing and video marketing, sky is the limit once you are viral.
Creative Approach- Appeal to the public by following a similar design pattern for your visuals and content presentation, ensure that the essence of your brand isn’t lost. The design should be relevant and appropriate to your sector and industry. Keep it less theoretical and more artistic!
Once you hit it high with the promotions, expectations from your exhibition increase, so ensure nothing goes down hill on the day of the exhibition, adhere strictly to the schedule and management decisions to render a high class and quality exhibition to stand true to the promotion efforts and pave the way to success and long market life.