The campaigns of this August have been different from each other in some way or the other it may be content, theme, innovation and visual designs or even interaction
Here are the ten campaigns topping the list of being simply awesome!
The campaign’s aim was to attempt outlining Hinge’s position in the market. By focusing on more serious, less superficial relationships, Hinge sees itself as the app designed to be deleted –once the match is found. This campaign received positive feedback from people online praising its outlook on users’ relationship with dating apps.
2. ‘NoMiWithoutYou’ campaign by Xiaomi
This campaign was launched in order to celebrate 5 years of Xiaomi in the Indian market. As a part of this campaign the brand launched an ad brand film of above 4 minutes to show their journey in India. The film also combines the 'Kiska Baja' campaign at the end of the film. To maintain brand loyalty the video even shows Mi fans in various shots.
3.‘ #DuaKaSona’ campaign by Tanishq
This campaign conveys the message that when you choose Tanishq, you choose the gold that is covered with the blessing of every life it has touched. The campaign brings to light the ethical, responsible and sustainable practices exercised by the brand since its commencement. The campaign started with the video titled 'Jewelry that is blessed by Karigars'.
4.‘TrueMaster’ campaign by Xiaomi
This campaign was launched in order to promote their newest product , Redmi K20 Pro The story showcases the amazingly speedy performance of the Redmi K20 Pro powered by Qualcomm Snapdragon 855. The video further concludes that in a world where many smartphones claim to be the fastest, there is one true master, highlighting the competitive edge that Redmi K20 Pro .
5.‘#BaatTohKaro’ campaign by DocsApp
This campaign was DocsApp’s first digital campaign encouraging Indians to talk about their medical conditions and problems openly. The campaign features two videos revolving around topics that are considered taboo in Indian society such as 'Irregular Periods, Pregnancy OR Infertility?' and ‘Living With Depression’. See the first video down below.