If you think organizing an event is hard, wait until you have to create a buzz about the same. Event Marketing comes to picture when you need to raise awareness about your event. It is defined by the tools, techniques, and channels you use to promote your event to an audience. It is the key to maximize the impact of your event. It generates interest for your event before, during and after the event. It begins with launching an event idea, through to persuading attendees and attracting a steady pipeline of leads through channels such as email marketing, blogging, and advertising. It’s no wonder that event marketing continues to grow as one of the most important marketing strategies. But it has its share of myths and false notions that have been passed down through ages. We here list down all the misconceptions around event marketing, hoping to put an end to them.
1) Starting Planning Early Isn't Required.
From pre-event, event launch, day-to-day marketing, and the final push before your event goes live, there are so many aspects one needs to think about when using event marketing. If you think starting planning early is just a waste of time and resources, you might want to rethink it. Starting planning as soon as possible gives you enough time to build an event marketing plan, strategy, research your audiences, maximized social media campaigns plus get approval on your budget. It also ensures that costs are kept down and allows you to make decisions that are smart and effective.
2) Only Target The Current Base Of Prospects
It is necessary to target your current base of prospects but then you will be excluding your prospective future consumers or attendees. You could do market research on your existing and potential customers to know into which particular groups or segments they will fall that will be characterized by their "needs".
3)Ignoring Social Media Is Okay
About 3.2 billion people use social media every day and you think ignoring social media for event marketing is okay? It is the marketing channels that drive attendance, hype, and engagement. You can choose from a variety of ways to market your event on social media. With so many choices, you can get the word out to various segments of your audience where they live online. It is a powerful tool to gain exposure and also an essential part of building the target audience. Marketing your event on social media can drive much more traffic and convert more of those views into ticket sales and registration.
4) Building Mobile Websites Are Difficult
In this era of modernization, do you think creating mobile websites are difficult? There are infinite online event providers that provide the service of creating websites. All you need to do is brief research about the years of experience and portfolio of the event provider. Using the services of a team of experts provides expertise in design and a wide variety of services, such as online ticketing software and back-end analytics, easy. And most importantly choose according to your budget.
5) Emails Are Old School
With the advancement of social media, it sometimes seems like email is long past its prime. But if you think email is dead, you’re missing out on the real metrics. As mentioned earlier, there are 3.2 billion people who use social media daily, which means these are the people who have an active email address. And your email mail subscribers have explicitly told you they want to hear from you when they signed up for your email list. Email is the widest channel to connect with your prospects and customers. It is also the most effective marketing channel to drive ROI for your company.
6) Increase The Sale By Lowering The Price
Lowering the price is never a good option. If your costs remain the same, lowering prices to increase sales also lowers the profit margin you make on each unit that you sell. On the other hand, much of the time lower prices will lead to higher sales volumes, which may make up for the lower profit margin. So it's not a good idea to lower the prices to increase sales.