The event industry has come a long way from when it all started when events used to be a great deal and only a few events used to take place annually, now almost every big social gathering is considered an event. The event industry hasn’t only been growing but also broadening, within the industry there are varied sectors of events based on type, nature , size and even purpose.
Corporate sector is one of the major evolving part of the event industry, there are many categories under which events are hosted at the business front such as retreats, activations and the newly emerged, M.I.C.E !
Let’s dive deeper into this new explored genre of corporate events!
Essence Of M.I.C.E
M.I.C.E in simpler terms is known as business event, but it is actually an acronym for “Meetings, Incentives, Conferencing, Events” is the type consisting of the major share of events of the corporate industry. It basically refers to any event that brings together a group of people or professionals in a designated location to discuss and exchange in a defined business or social issue.
Must Haves For a Sucessful Mice Events
Infrastructure is the top priority. Venues for MICE events must be highly adaptable and should cater to events of all types and sizes with quality conference facilities including: business meetings, conventions, incentive trips, product launches, business courses, conferences and seminars.
The venue usually include one or more halls to welcome large crowds, exhibition space for businesses and associations to put up stands, and meeting and function rooms to organise different slots and talks at a single event, so attendees can attend the gathering they want!
Catering and parking amenities round up the list of basic features that are required to host a MICE event like any other event as a matter of fact.
The next most important factor is transport and accessibility, as guests are most likely to be travelling nationally and internationally to attend the events. Proximity to airports and railway stations are prime to choosing a location, as well as motorway access.
MICE Events And The Tourism Sector: The New Wonderous Bond
MICE industry has proven to be the most profitable sector in hand with travel for the tourism sector and attendees are now being referred to as MICE travellers who spend heavily on-site. MICE groups use the hotels banquet facilities the most, making them highly important for many hotels. Some hotels are even geared towards this type of business, such as conference/ convention hotels. These bookings are usually planned a year or two in advance to give proper notice to the hotel and outlets.
With the advanced technology and facilities, warm hospitality, personalized services coupled with immense natural beauty and rich cultural heritage, MICE tourism is the new buzzword in the international tourist and corporate market and relates to various business groups and individual business travellers.