For industries like fashion, home décor, graphic designing and people like florists, event and wedding planners, the New Year along with a fresh beginning, brings the color of the year. The Pantone color institute has this trendsetting concept of the color of the year concept for branding, marketing and creative society as a whole. Life, in general, becomes easier when you know which color is trending. As it helps inspire you, give you an idea about color schemes to use in terms of decor and helps in stepping up your creative game. A color either delivers a message or casts a subliminal spell. And putting an end to the much-awaited anticipation and excitement, Pantone - The color institute, has declared Classic Blue as the color of the year 2020.
Classic Blue- Color of the year 2020
It is the color you'll be seeing everywhere this year. Incorporate the color in your events and decor and offer the crowd a remarkable experience. It's a calming and dependable color yet somehow professional and trustworthy. It is dependable and non-experimental and yet feels connected and tranquil. Blue is by far the most popular of all colors when it comes to branding, and this hue of blue is the one people can rely on. It is in complete contrast to last year’s bright and lively Color of the Year, Living Coral,
Let us have a look at the color of the year from 2016-2019
Living Coral- Color Of The Year 2019
It was a light, bright and peachy orange shade representing the energy and comfort called for in a continually shifting environment. It influenced the hues that showed up in fashion, events, weddings, home design and every aspect of our lives. The color was joyful and optimistic and spread a summery vibe even on the greyest of winter days. The hue combined the attributes of orange, red, pink all in one, yet created a whole new feel. It’s striking and intense, yet tender and warm at the same time.
Ultra Violet- Color of the year 2018
A dramatically provocative and thoughtful purple shade was announced as the Color of the Year. The rich, blue-based purple was simultaneously rebellious and calming. It symbolized modernization, ability, and visionary thinking. It also resembled royalty and charisma. The color was incorporated in weddings and fashion shows and received a great response.
Greenery- Color of the year 2017
The color was meant as a symbol of new beginnings. It featured an unyielding sense of positivity and freshness. The color resonated with sustainable and environmentally-friendly industries but also paved its way into events and decor as “a fresh and zesty yellow-green shade.
Rose Quartz and Serenity – Color of the year 2016
In 2016, for the first time, Pantone introduced two colors, Rose Quartz and Serenity as the color of the year. The colors address a movement towards gender fluidity and equality. The colors had a gentle tone that communicates empathy and a sense of peace. It showed an essential balance between a warmer tone and a cooler one.